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Sam Bradley
Journalist
The Drum
Adobe’s ambitions for Firefly underline how AI will disrupt the agency business
What do agency chairs actually do all day?
Can agencies embrace AI tech without spooking staff?
AI-led production saves in-house and agency teams hundreds of hours, early tests show
What Oliver’s ‘outsider’ boss learned in her first year running an ad agency
Saudi Arabia’s film and sports investments have attracted criticism – and advertisers
Why creative shop The&Partnership is merging with media agency mSix
AI-related services now account for over a third of Dept’s revenue
What will Deloitte restructure mean for digital marketing arm?
Meeting clients for lunch in Gothenburg? Here are Forsman & Bodenfors’s keys to the city
Why FCB’s model is working when other agencies’ aren’t
Havas supercharges global social offering with Wilderness acquisition
Is Apple’s 19-min manga ad worth the runtime? 19 top creatives discuss
Nail your next chemistry meeting: new business experts share their advice
Top creatives share how they’re grappling with AI use at agencies
After an ‘identity crisis,’ profit is within sight for green adtech startup Good-Loop
UK government tax cuts could spark ‘modest stimulus to consumption’
Could AI promote longer client-agency relationships?
Closing time: top presentation tips from pitching experts
Ari Weiss on leaving DDB to launch indie: ‘You’re only as good as your latest bit’
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