Shopping in the messy middle

Marketing in the messy middle and Marketing

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Sarah Ashley & Pablo Perez from Google’s Market Insights team explore the different factors that come into play at the moment of purchase, explaining how simple applications of behavioral science can have a big impact on consumer decision-making - and where customers ultimately buy from.

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More Episodes

Confidence in the messy middle

Tamara Bos from Google’s Market Insights team explores the barriers that consumers face when making a purchase, and how marketers can instill the confidence they need to help them along the journey.

Searching in the messy middle

Emily Allen from Google’s Market Insights team explains how people navigate abundant product choice and almost limitless information while searching online, and how marketers can creatively and responsibly use behavioral science to stand out.

Behaviors in the messy middle

Google’s head of Market Insights Jonny Protheroe explains the behavioral science behind his team’s new ‘Marketing in the messy middle’ research and what they’ve learned about 'decoding' consumer decision-making.

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