Sue Ryder refreshes brand as it aims to provide more care to people by 2023

Heidi Travis, Sue Ryder’s chief executive officer explained: “In order for us to grow further, provide more care, further develop our services, and expand our influence, we need to be able to reach even more people. A strong brand is crucial to helping us achieve this.”

For the rebrand the charity spent time listening to both its supporters and the general public to grasp how the work it does is perceived. It found that there was a significant difference in awareness of “who we are” and “what we do” which also affected the understanding of the kind of care the healthcare charity can provide.

Using this insight as guidance, Sue Ryder then worked with The Good Agency to develop new key messages and to simplify the brand refresh.

It has now launched a new website to make it easier for people to find out 'how Sue Ryder can support people.

On the topic of the re-brand, Travis added: “The new brand will help Sue Ryder talk about itself in a clear, credible and compelling way. Bereavement support has also been elevated to the same level as palliative and neurological care, as we feel it is important to show our growth in this specialist area.”