Podcast Series | The Drum

To main Podcast Hub

The Drum Predicts

Don’t miss out on 2022's predictions.

Ecom marketing in 2022: Brand, demand & beyond

As marketers, we often find ourselves in a decision-making battle between brand and demand (gen). But what if we could do both, at the same time, in one campaign? 2022 will be the year when marketers have to realize that dream as e-commerce marketing needs to go hybrid. Find out how to create a successful strategy that meets both those essential soft brand measures and the hard data metrics. In collaboration with Juni, featuring, Mathias Eriksson, Brand & Marketing Director of Juni.

Listen Episode 10

About the show

Presenters

Follow on:

Episodes

Ecom marketing in 2022: Brand, demand & beyond

As marketers, we often find ourselves in a decision-making battle between brand and demand (gen). But what if we could do both, at the same time, in one campaign? 2022 will be the year when marketers have to realize that dream as e-commerce marketing needs to go hybrid. Find out how to create a successful strategy that meets both those essential soft brand measures and the hard data metrics. In collaboration with Juni, featuring, Mathias Eriksson, Brand & Marketing Director of Juni.

First-Party Data: The future of personalization built on trust and privacy

With third-party cookies ending in 2023, marketers are starting to transition to first-party data. Even though this deprecation does not mean cookie banners are going away, it does mean that companies should begin to think outside the box. Now is the perfect time to experiment with maximizing personalization without relying on cookies! Learn how to pivot your marketing strategy to focus on first-party and marketing-consented data, and make privacy and trust your competitive advantage. In collaboration with OneTrust, featuring, Arshdeep Sood, Marketing Solutions Engineer of OneTrust PreferenceChoice.

Internet sustainability: Reducing the CO2 of digital media

The demand for sustainable solutions to deliver digital media will accelerate as brands embark on their decarbonization journey throughout 2022. As a result, the media industry will shift focus from reducing direct emissions to indirect emissions. With data expected to grow by 44x – driven by video, mobile and consumer expectations – it’s on the industry to agree on a standardized approach to measuring the CO2 impact of delivering digital ads. In collaboration with SeenThis, featuring, Andrew Hayward-Wright, UK Partnerships Director of SeenThis.

B2B’s next level: where digital marketing goes from here

Business-to-business marketing is a whole other animal now. Top players in the field have openly embraced digital channels, consumer-esque tactics and an empathetic mindset. Old school tactics have been abandoned or altered to favor new ways of reaching more empowered decision-makers. This year will prove to be the most dynamic in the history of B2B marketing, so what are the brave new methods that marketers can embrace to really drive growth for their organizations? In collaboration with Omobono, featuring Anamika Gupta, Director & Head of Customer Marketing of Fujitsu America, Simon McEvoy, Head of Strategy of Omobono and Kenneth Hein, US Editor of The Drum.

The big agency opportunity: Cross-channel performance in 2022

The online customer journey has never been more complex but agencies that can translate this for brands will thrive. An agency that understands the role that both search and social have in driving success for performance media are future-proofing their strategy. But what does a nimble, future-proofed agency look like? This session will profile dotMATTER's journey to success and get under the hood of how they are working alongside platforms, by being a Meta Business Partner, to scale up this opportunity. In collaboration with Meta Business Partners, featuring Taa Visudhipol, Chief Commercial Officer & Co-Founder of dotMATTER, Chaola Nachampassak, Regional Performance Specialist & Global Agency at META and Charlotte McEleny, APAC Publisher for The Drum.

Why is the entire industry transforming to 3D visualizations?

Today, businesses worldwide realize that 3D is extremely flexible, efficient, timely, cost-effective, scalable and sustainable. Entire industries are transforming as a result. From global industrial design to online games, 3D will be the foundation technology to create a long-term metaverse strategy. Discover the new dimension for design as businesses shift into this new world, and why content creation at scale with standardization is the key to populating real-time experiences. In collaboration with Adobe SEA featuring Meizi Yan, SEA Territory Manager & 3DI.

4 more episodes +

Attention, please! Advertising has a new currency

Advertising’s new currency is attention – and it’s going to help advertisers ensure accountability overspend. It isn’t only reactive, it’s the organic extension of an existing verification solution. With disruption on the horizon, brands will be looking for other measures to gauge performance in an accurate, privacy-friendly way. This shift in focus, along with advancements in contextual targeting, is a natural evolution that will provide advertisers with better quality inventory and stronger results. In collaboration with DoubleVerify featuring Nick Reid, EMEA’s Senior VP & Managing Director and Jenni Baker, Assistant Editor at The Drum.

Hype versus reality: top futurists call bullshit on today’s marketing trends

For every metaverse there is a Second Life. For every no-alcohol beer trend there is dry or ice beer fad. For every QR code, there is – well, those actually worked out fine. It just took longer than expected. With the marketing world moving at fast forward, how do we decide which trends to stop and watch? To answer this very question, The Drum has assembled the industry’s top futurists to sus out what will truly be impacting the marketing and advertising industry five years down the road. Bought to you by Piers Fawkes, Founder/President of PSFK, Keely Adler, VP & Cultural Futurist of Dentsumb and David Shing, Digital Prophet of Shingy. Hosted by The Drum’s US Editor, Kenneth Hein.

What do the Agencies of the Future look like?

Agencies are proud drivers of change, introducing not just new technologies and creative ideas but ways of working and business models that go on to shape the working world. They're also by nature nimble, changing quickly in response to changes in the landscape. What does the agency of the future look like? Distributed over the world? Employee-owned? More deeply integrated with clients? This panel will explore these new horizons. In Partnership with The Drum Network, featuring Kristi Vandenbosch, US President of Oliver, Kunal Muzumdar, Managing Director of Analogfolk, Tarek Nseir, European VP & Head of Digital Engagement Practice of EPAM and finally Faye Daffarn, Managing Director of TUG. Hosted by Editor of the Drum Network, Sam Anderson.

The Future of Retail is Hybrid

Shoppers are now mandating convenient experiences from retailers - quick delivery turnaround times, free and easy returns, the ability to shop at every touchpoint while also expecting engaging, entertaining and tangible interactions with brands. Yahoo will discuss the need for brands and retailers to adapt their strategies to account for these new ways of shopping - blending their in-store, online and on-the-go environments in immersive, daring, and unexpected ways. In collaboration with Yahoo, featuring, Carina Moran, Head of Strategy, Yahoo UK.

Follow on:

People are listening to...

Community marketing 101

In the latest episode of The Drum Network podcast, we tackle community marketing evolution and challenges. Industry experts from MG Empower and Spin emphasize the importance of understanding brand values and audiences in order to foster meaningful connections. Learn how brands can authentically develop and maintain communities through social media strategies, events, and crisis management protocols.

TikTok, Spotify and Shazam: what's changed in music marketing

In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C Saatchi Sports & Entertainment, Kristen Mitchell from Wasserman, Glenn Minerley from Momentum Worldwide and Sara Yazdani from Creativ Strategies as they discuss the impact of digital platforms, social media, and live performances on promoting artists, tracks and brands. Gain valuable insights into measuring success, navigating PR strategies, and the changing dynamics between artists, labels, and fans.

Scottish MP Pete Wishart on his unexpected political journey, the necessity of truth in political communication and his perspective on the House of Lords

Pete discusses his unexpected journey from a musician to Scotland's longest-serving member of Parliament, the challenges facing the SNP, the dynamics of the upcoming elections, and the future of Perth in the next five years. Don't miss this insightful conversation that goes beyond politics and explores the vibrant spirit of a changing city.

Karin Robinson talks 2024 elections, abortion impact, the role money plays in U.S. elections and Trump's media presence

From managing messaging in the Obama campaign to navigating the challenges of contemporary politics, Karin sheds light on the art of persuasion, the impact of managed communications and the evolving landscape of U.S. elections.

Best for Britain boss on Politics for Drummies

Best of Britain CEO Naomi Smith joins Politics for Drummies to talk first past the post, Brexit and why she's looking forward for some old-school campaigning.

Rory Sutherland joins Marketing for Drummies Part 2

Rory Sutherland talks brands, Brexit & bacteria in Pt 2 of Politics for Drummies podcast

More Podcasts

Politics for Drummies

Key political, marketing insights

Marketing Negotiations: The Good, The Bad and The Ugly

Lessons on the toughest marketing negotiations with Mike Lander

CEO Matters

The Drum Network’s new podcast series that delves into hot topics amongst agency leaders.

Anatomy of an Ad

In conversation with the advertising industry’s top creative thinkers and innovators

The Drum Network

Insights and reports from The Drum Network members

Marketing Stories with Diane Young

Discussing Diane's favorite articles from The Drum

TV Talks

A dive into the TV ad sector's challenges and innovative solutions.

Every Third Person is a Gamer

Exploring gaming in exhaustive detail