Ahead of the game
The Entertainer is driven by a mission: to be the best-loved toyshop – one child and one community at a time. It is the largest family-owned toy retailer in the UK and, despite an unstable environment for toy retailers in recent times, The Entertainer is thriving. The building blocks include a bold omnichannel approach along with services and technology from LiveArea and SAP Commerce.
The results.
32% YOY Increase in Sales
18% YOY Increase in Site Speed
13% YOY Increase in Search Conversion
Toy Glory.
As well as unique in-store experiences, The Entertainer offers a frictionless online and mobile customer experience, enhanced by a click-and-collect service. The Entertainer chose LiveArea as its long-term partner to assist in the strategy and implementation of SAP Commerce technology. The SAP Commerce solution provides the infrastructure for a content and image-rich, interactive and responsive online user experience. Enhancements include a mobile-first approach, streamlined customer journey for faster buying, improved performance to support higher levels of traffic, faceted search and navigation, and a ‘Present Finder’ tool. The site closely reflects in-store branding, demonstrating The Entertainer’s synergistic approach to in-store and online.
Services