Brand storytelling in action: Costanza Rossi on Coca-Cola

Costanza Rossi, creative director of Grey looks at an inspirational case study from Coca-Cola that connects content to commerce. <br><br> Read the full report <a href="https://report.thedrum.com/amazon-brand-storytelling/content-to-commerces">HERE</a>

5 mins

The importance of place

Twitch’s Lou Emmerson discusses the importance of place and how to combine customer-centric creativity and channel-specific practice to authentically engage audiences.

7 mins

Audio in the mix

40% of marketers say that standing out and capturing the attention of consumers is key – and why more and more brands are utilizing audio content formats. Amazon Ads’ Morgan Evans explores how to unlock creativity through audio in the storytelling mix and the benefits of ‘screen-free’ narration. <br><br> Read the full report <a href="https://report.thedrum.com/amazon-brand-storytelling/creativity">HERE</a>

5 mins

It starts with a customer

82% of marketers agree that audience understanding is an essential ingredient for successful storytelling – but how do you put this into practice? Amazon Ads’ Bruce Pywell discusses the first, foundational element in brand storytelling: your customers. Read the full report <a href="https://report.thedrum.com/amazon-brand-storytelling/customers">HERE</a>

5 mins