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Social media platforms such as Twitter are a vital cornerstone of the internet and now play an influential role in society. With 300+ million users, the platform has garnered enough soft power that it can influence political elections, becoming the go to source of information for important news events.

Take a deep dive into the strategies Twitter uses to operate a successful advertising service that is able to keep the business running.

12 Mar 2024

9 min read

Media experts split on the viability of Musk’s proposed YouTube rival

Twitter

US Congress building

31 Jan 2024

15 min read

5 key takeaways from Meta, TikTok, X, Snap’s Congressional hearing on kids’ online saf...

Social Media

Video on mobile

10 Jan 2024

7 min read

X’s newly proclaimed ‘video-first’ strategy unlikely to assuage advertisers, experts...

brand safety

X app on mobile screen

09 Jan 2024

6 min read

X is (once again) suspending accounts of journalists who have been critical of Musk

Twitter

A person's hand, scrolling on the homescreen of a smart phone

09 Jan 2024

5 min read

Whatever happens to Elon Musk’s X, ‘everything apps’ are the future – just ask WeC...

The Drum Network

04 Dec 2023

8 min read

‘She won’t last long’: Experts on why Linda Yaccarino is still defending Elon Musk

Twitter

Person opening X app on their mobile phone

21 Nov 2023

12 min read

X sues media watchdog as brands including Apple, IBM, pull ad spend: the drama, explained

brand safety

X app on mobile phone display

14 Nov 2023

9 min read

Media buyers on alert as misinformation about Israel-Hamas worsens on X

Twitter

27 Oct 2023

12 min read

‘That bird is dead’ – how a year of Elon Musk tanked Twitter’s ad business

Twitter

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