Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.

The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

With 13,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Vari and LiveArea rising to the occasion

April 19, 2021 | 2 min read

When standing desk pioneer Vari undertook a major rebranding LiveArea was right beside the office solutions innovator, leading its digital transformation

We delivered five high-performance global commerce sites on Salesforce Commerce Cloud, along with Salesforce Marketing Cloud, and an array of solutions and services. Today, Vari is seeing stand-out results in B2B and B2C channels as customer engagement is elevated and sales rise.

Full-scale transformation

LiveArea orchestrated a full-scale transformation, including the global rollout of the Salesforce suite, covering the U.S., Canada, United Kingdom, European Union, and Australia. Vari was not only keen to expand into B2B markets but also to show the global marketplace that its solution portfolio extended to a much wider catalog of products and services, including 200+ workspace-focused products.

The focus was on content and enhancing the customer experience, as well as the look and feel of the new Vari websites. This included buyer guides and quizzes, as well as content-heavy product pages, articles, videos, and supporting material to modernize Vari’s brand identity. In total 70 content modules were built for Vari, making sure that pages were SEO-friendly at all times. Other improvements include:

• Personalized communications to new customers.
• Optimized search strategy to drive traffic and generate leads.
• Enhanced analytics for a holistic view of the customer.

Services

Creative and UX Design

Commerce Platform Implementation

Systems Integration

Managed Services & Dev Ops

Digital Marketing