WFA shortlist for Global Marketer of the Year 2023 revealed. Who has your vote?

The shortlist celebrates the work of global marketing leaders from some of the world’s biggest companies, all selected by an expert jury of 16 marketing leaders. All those shortlisted will be added to the WFA’s Hall of Fame.

Here are the contenders in the running:

Asmita Dubey, chief digital and marketing officer, L’Oréal

Under Asmita’s leadership, the company has continued to optimize its internal marketing organization through upskilling and improving the way they work with agencies, influencers and start-ups. Asmita has introduced new A/R beauty services and virtual try-ons for hair and make-up as well as skin diagnosis through AI. The latter has attracted more than 40 million users in the past year.

Morgan Flatley, global chief marketing officer and head of new business ventures, McDonald’s

Morgan has been leading the implementation of a mosaic of solutions for McDonald’s to address different market challenges and consumer behaviors. By capitalizing on the growing relevance of technology while maintaining the “human touch,” she has identified that contact points with the brand and the act of purchasing its products are omnichannel experiences.

Aude Gandon, senior vice-president, global chief marketing and digital officer, Nestlé

As Nestlé’s first-ever global CMO, Aude oversees the global marketing strategy for a portfolio of more than 2,000 brands. She has brought together marketing and digital teams, with a mission to accelerate marketing and digital transformation across the entire organization. She also leads on the company’s 2050 sustainability roadmap.

Marcel Marcondes, global chief marketing officer, AB InBev

Marcel is responsible for a transformation of a marketing organization where people are at the centre of everything the company does. By applying this people-first approach to the business, he has helped create many of the fastest-growing brands in the industry, connecting the portfolio with consumer trends. Since 2018, the company has been No. 1 for innovation volume in the beer category.

Lisa McKnight, EVP, chief brand officer, Mattel, Inc

Lisa has been instrumental in evolving the iconic Barbie brand into the most diverse doll line on the market. Most recently, Lisa oversaw more than 100 brand collaborations in the build-up to the release of the Barbie movie, a marketing success that saw brand sales worldwide increase 16% year-on-year, and a 26% increase in North America.

Vote for your favorite candidate

The voting will be open until January 28, 2024, here. Candidates will soon share their vision for how to improve the advertising industry in 2024 with The Drum. These will help voters align with the vision they best support.

“The five shortlisted marketers for this year’s Global Marketer of the Year are proof of the value marketing as a function brings to businesses, the industry and society. They have helped shepherd their brands amid unprecedented challenges in recent years, all while demonstrating their agility, innovation and people-first mindset in the face of tremendous pressures and rapid technological transformation,” said Mastercard’s CMCO Raja Rajamannar, chair of the expert jury and WFA President.

This is the seventh year that WFA has run Global Marketer of the Year. The 2022 winner was Cristina Diezhandino, Diageo’s global chief marketing officer.