Whose responsibility is it to advertise responsibly?

APAC Trends Briefing and advertising | Apr 24, 2023

Sponsored by

The concept of Responsible Advertising in all its forms can feel overwhelming and is often shuffled to the bottom of the to-do list by brands. Progress in this space has to be driven by those with the ability to bring actionable solutions in this space. In this session we will discuss how Dentsu are responding to the changing needs of clients, and how tech vendors are bringing solutions to bring these new strategies to life. What are the tradeoffs and how should brands adapt to the challenge?

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