Zefr - Profile | The Drum

Zefr is the most sophisticated platform for walled garden investment.

Rather than relying on open-web tools, our tech was specifically built to understand video within complex walled gardens, by combining video-level AI with scaled review.

This patented machine learning engine, called Cognition AI, provides infrastructure for end-to-end targeting, optimization, and measurement solutions across YouTube, Facebook and now TikTok.

For more information, go to: http://zefr.com.

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Location

Los Angeles, US

Founded

2012

Staff

Clients

Publicis

Dentsu Aegis

Omnicom, WPP, Havas,

GroupM

Horizon Media