Opinion

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Person presenting a box of Krispy Kreme doughnuts

23 Apr 2024

5 min read
Marketing Crash Investigation: Pret a Manger and Krispy Kreme’s subprime subscriptions
Opinion
A woman enjoying a Pret coffee

23 Apr 2024

4 min read
​When a whole latte love goes cold… why Pret might regret its loyalty program
Opinion
A retail shopping trolley amid a yellow background

23 Apr 2024

5 min read
​A question of trust at the heart of retail’s ‘content to commerce’ strategy
Opinion
selection_of_personal_care_products_on_shelf_with_props

22 Apr 2024

5 min read
Sustainable brands won’t thrive until we hold FMCG greenwashers to account
Opinion
Jetski fail

19 Apr 2024

8 min read
Retailers hook TikTokers with falls & fails to serve up surprise sales pitches
Opinion
Doc Marten stamps on Temu logo

19 Apr 2024

3 min read
Dr Martens’ Temu lawsuit will be no walk in the park
Opinion
A man and woman sit down to discuss growing MNCs in APAC

19 Apr 2024

8 min read
Sales secrets: How MNCs can unlock APAC growth with Marriott International's blueprint
Open Mic
A man dances with joy after popping a chewing gum

18 Apr 2024

5 min read
Is pre-testing resulting in a procession of paint-by-numbers dance ads?
Opinion
Beijing luxury shops

18 Apr 2024

5 min read
China's luxury market: Current trends and future opportunities for brands
Open Mic
A close up of a BA plane

18 Apr 2024

4 min read
The tyranny of culture and why it’s time to take advertising a bit more seriously
Opinion
A totally real billboard

17 Apr 2024

15 min read
For fakes’ sake, let’s talk about ‘real ads’
Opinion
Gen Alpha will be completely different to Gen Z

16 Apr 2024

5 min read
I studied Gen Z news habits and can say without a doubt, it’s not them, it’s you!
Opinion
Elephants in rooms, generated by Midjourney

16 Apr 2024

6 min read
Let’s address the AI elephant in the room. You’d never hire someone this mid
Opinion
A mocked-up reactive easyJet ad

15 Apr 2024

4 min read
The last word on my ‘fake’ easyJet ad
Opinion
Daniela Graicar and Vinicius Reis.
Premium Item

15 Apr 2024

5 min read
Why Stagwell’s acquisition of Latin America agency Pros makes sense
Opinion
Abrdn rebrand 1

12 Apr 2024

4 min read
It’s time to stp tkng th pss out of the Abrdn rebrand
Opinion
GYmbox - 01

11 Apr 2024

7 min read
It’s time to be real about my fake ads
Opinion
Man driving manically in a car

11 Apr 2024

5 min read
​Agency pitch satisfaction just 3.13 out of 5. If this was an Uber, we’d walk
Opinion

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