World Creative Rankings 2024: Shruti Subramanian named world’s best copywriter

Already, we have looked at the CCO listings, which were topped by VML’s Debbi Vandeven; we have found out that DDB Chicago’s Colin Selikow is the best executive creative officer in the industry; we have turned our attention to creative directors, and discovered that FCB New York’s Alexandre Abrantes won the most gongs in 2023; and we’ve celebrated the industry’s very best art directors, a list this year headed up by Serviceplan’s Kai West Schlosser and Rohil Borole.

Today, it is the industry’s best copywriters we are shining a light on, with Shruti Subramanian of Serviceplan Group named number one.

Subramanian is credited on four different projects that feature in our list of the top 200 most-awarded campaigns of 2023, including ‘Dot Pad,’ its smart tactile graphics display for visually impaired people; ‘Aizome Wastecare,’ a face serum made from industrial wastewater; and ‘Freedom Grams,’ a cannabis brand where each pack contains exactly the amount of cannabis that got someone incarcerated. Serviceplan also takes the title of the best creative shop in EMEA for the second year running.

Taro Taniwaki of Japan’s Hakuhodo places second in our list of top copywriters, while Daniela Jeschkeit (Saatchi & Saatchi) and Gabriel Lepesteur (We Are Social, but formerly Saatchi & Saatchi) share joint-fourth and VML Sydney’s Isabel Evans rounds out the top five.

The World Creative Rankings are compiled by exhaustively analyzing the performance of thousands of pieces of creative work across 22 major industry awards programs, including The Drum Awards.

That data is then used to determine the people rankings – the CCOs, ECDs, creative directors, art directors and copywriters responsible for the most creatively awarded work in 2023. Their companies are then ranked, with these rankings including the best agencies, networks and holding companies, which are then split by country and region. The advertisers that fund the world’s most awarded work are also ranked, while the sectors that offer the richest return in creative gongs, whether that be Food & Drink, Automotive, Retail or Charity, are also evaluated.

Head over to our dedicated World Creative Rankings hub to see the full list of most-awarded copywriters, plus all of our other tables and breakdowns, as well as full details of the methodology that goes into the production of the rankings.