Categories Marketing Agencies Creative Media Sustainability Technology

Retail

Technological innovations are transforming the retail space, with the Internet of Things enabling retailers to collect data across a variety of channels to get a more in-depth understanding of consumers and consumer behavior.

As legacy brands and digital disruptors compete for market share, we explore how retailers are adapting to the new consumer behaviors and desires.

Dr Martens's famous black boots

16 Apr 2024

5 min read
The Drum’s Daily Briefing: Dr Martens needs revitalization and Superdry seeks salvation
Daily briefing
Amica Chips ad featuring a nun

10 Apr 2024

6 min read
The Drum’s Daily Briefing: blasphemous potato chips and M&S’s farting cows
Daily briefing
Adidas Samba shoe

09 Apr 2024

5 min read
The Drum’s Daily Briefing: Abrdn bullied, EVs bomb, Adidas takes a beating
Daily briefing
Woman in a supermarket
Premium Item

08 Apr 2024

7 min read
Will backlash against loyalty card ‘fake inflation’ see customers shop around?
customer loyalty
99 cents only storefront

05 Apr 2024

4 min read
Marketers unpack why 99 Cents Only Stores shuttered its 371 locations
ecommerce
An Apple Vision Pro headset on display in a store

04 Apr 2024

4 min read
Apple’s Vision Pro isn’t just a headset; it heralds a new era of spatial commerce
The Drum Network
Kith loyalty cards
Premium Item

03 Apr 2024

5 min read
What can brands learn from Kith’s ‘thoughtful’ loyalty program?
customer loyalty
Amazon Go

03 Apr 2024

4 min read
The Drum’s Daily Briefing: Amazon Go goes and Japanese whisky fights fakes
Daily briefing
Box of 12 PrettyLittleThing and Krispy Kreme donuts

25 Mar 2024

8 min read
Why Krispy Kreme jumped at the chance to collab with PrettyLittleThing
Krispy Kreme

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024