Categories Marketing Agencies Creative Media Sustainability Technology

Retail

Technological innovations are transforming the retail space, with the Internet of Things enabling retailers to collect data across a variety of channels to get a more in-depth understanding of consumers and consumer behavior.

As legacy brands and digital disruptors compete for market share, we explore how retailers are adapting to the new consumer behaviors and desires.

Premier Inn

New

6 min read
The Drum’s Daily Briefing: Getir gets out of UK, Premier Inn shifts focus & WeWork deal
Brand strategy
A shopping trolley sitting on a laptop

2 days ago

4 min read
Forget the FOMO, e-commerce isn’t an ‘all or nothing’ challenge for brands
Opinion
Image

5 days ago

6 min read
The Drum’s Daily Briefing: TikTok stands firm, Google’s AI update and Snap shares soar
Daily briefing
TikTok

24 Apr 2024

6 min read
The Drum’s Daily Briefing: TikTok US ban greenlit, Gucci falters, Spotify profit boost
Daily briefing
Lil Nas and Coach

23 Apr 2024

5 min read
The Drum’s Daily Briefing: Coach & Kors deal doubt, Beckham v Wahlberg & Iceland CEO SOS
Brand strategy
A retail shopping trolley amid a yellow background

23 Apr 2024

5 min read
​A question of trust at the heart of retail’s ‘content to commerce’ strategy
Opinion
Tesla logo on one of its cars

22 Apr 2024

5 min read
The Drum’s Daily Briefing: Asda sales soar, Grindr lawsuit & Tesla struggles
Retail
walmart sound stage

19 Apr 2024

4 min read
See inside Walmart’s colossal, new LA creative studio with VP of creative David Hartman
walmart
Grenfell Tower erased

18 Apr 2024

6 min read
The Drum’s Daily Briefing: Grenfell Tower erased, Google fires protesters & H&B fills ga...
Daily briefing

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024