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Customer experience

Customer Experience (CX) is an important component to growth and success, focusing on the relationship between a brand and the customer.

We explore how brands around the world are developing and utilizing the customer experience to build brand loyalty from their audience, with the goal of scaling all aspects of business growth.

Rory Sutherland at The Drum Labs

25 Apr 2024

3 min read
Marketing as R&D: Rory Sutherland’s persuasive arguments on the unseen value of marketin...
customer experience
Digital AI cabin crew Sama takes Qatar Airways’ brand experience to the skies

05 Mar 2024

4 min read

Sponsored

Digital human AI cabin crew Sama takes Qatar Airways’ brand experience to the skies
Promoted
Two people hiking across a quarry

26 Feb 2024

5 min read

Sponsored

How brands can leave a lasting impression, just like travel experiences do
Promoted
A doctor wearing a stethoscope uses a handheld device

08 Feb 2024

5 min read
Healthcare is complex, but patient interactions don’t have to be
The Drum Network
Cartoon Image of man using mobile banking app

11 Jan 2024

4 min read

Sponsored

How to maximize the top 7 trends in customer experience right now
Promoted
women holding phone and scrolling

09 Jan 2024

5 min read

Sponsored

Reducing friction to build connections: 7 CX trends to prepare for in 2024
Promoted
A ship's old-fashioned wooden steering wheel

10 Oct 2023

4 min read
We all feel like we’ve lost control. How can marketers help?
The Drum Network
Someone shouting into a telephone

29 Aug 2023

6 min read
Customer service as experience: fast, consistent comms boost customer lifetime value
The Drum Network
A winding American road, viewed from above

16 Aug 2023

5 min read
The ‘customer journey’ is not a (real) customer’s journey
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024