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Health & Pharma

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Woman walking on sunny path

2 days ago

13 min read

From food ‘farmacies’ to longevity resorts, the trends transforming the health industr...
A dog being trained to sniff out diseases such as cancer

2 days ago

3 min read

The world’s most-awarded health & pharma campaigns
A woman with a flower crown

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The gender health gap: Why women’s health needs a rethink
ozempic

2 days ago

5 min read

Is Ozempic’s marketing leaning into its viral weight loss reputation?

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Health data on fit-bit style watch faces

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A lovehoney ad
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Inside Lovehoney’s campaign to position itself within the healthcare category
Lovehoney
Kidney donor's lifting their t-shirts up to reveal their scars
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Can marketing convince you to give up a kidney?
The Good Agency
A pair of hands giving thumbs-up in surgical gloves

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Personalization in healthcare is broken: Introducing the ‘user-forward’ paradigm
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Woman walking on sunny path

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A dog being trained to sniff out diseases such as cancer

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ozempic
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Thermal shot of Bodyform ad

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5 of the most effective creative ads in the health & pharma sector
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Listen to your heart, not healthtech, if you want to live longer
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mucinex installation

11 Apr 2024

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Mucinex’s ‘Monsters in Waiting’ alert urgent care patients about antibiotic misuse
McCann
Cinema is a wellbeing driver

25 Mar 2024

4 min read
Embracing ‘cinema-therapy’ could help movie theaters find new purpose
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Man in dark

27 Feb 2024

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Why marketing’s wellbeing agenda does more harm than good
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rite aid ad

22 Feb 2024

2 min read
Rite Aid’s employees are the stars of its new commercial, ‘It Means More’
pharmaceuticals
A doctor wearing a stethoscope uses a handheld device

08 Feb 2024

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Healthcare is complex, but patient interactions don’t have to be
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