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News, insights and stories from inside the marketing industry

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New

6 min read
Personalization in healthcare is broken: Introducing the ‘user-forward’ paradigm
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2 days ago

6 min read
The gender health gap: Why women’s health needs a rethink
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Four red lines mark a target on a grey wall

5 days ago

5 min read
How to develop a digital transformation strategy that sticks
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A series of levers with blue knobs on an old piece of machinery

5 days ago

5 min read
How to take advantage of the LinkedIn algorithm change with your B2B posts
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19 Apr 2024

6 min read
From ‘near me’ to ‘for me’: Don’t sleep on the next search revolution
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A screenshot from the Gap x Jungle advert featuring Tyla shows two dancers looking at each other

18 Apr 2024

4 min read
People are bored of social media ads, so let’s get creative
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17 Apr 2024

7 min read
A ‘platform idea’ is so much more than a tagline
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17 Apr 2024

6 min read
History teaches us not to fear AI
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A close-up photograph of a page in the dictionary focuses on the word 'pseudonym'

16 Apr 2024

5 min read
When it comes to SEO in 2024, linguisic nuance is key
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A tree with a vast understory of roots

12 Apr 2024

5 min read
Purpose is far from ‘lazy strategy’ – in fact, it demands more from strategists
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A boat on a stormy sea

12 Apr 2024

4 min read
Navigating the seas of social media: What’s your strategy for agency growth?
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10 Apr 2024

5 min read
6 key components of the ‘holistic promotion’ paradigm in experiential marketing
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09 Apr 2024

5 min read
Keep up with the pack with these 4 must-know UX trends
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08 Apr 2024

4 min read
AI is only as good as its inputs, so let’s feed it true creativity
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08 Apr 2024

5 min read
Beware the AI charlatans: 5 questions you should ask potential partners
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A dog, dressed for work, sat at a laptop

05 Apr 2024

6 min read
B2B marketers: Please, stop pretending to know what you’re doing
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The Cerveza Cristal meme

05 Apr 2024

6 min read
The Cerveza Cristal effect: What happens when memes and brands entwine
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Ben Titchmarsh of Propeller Group at SXSW festival

04 Apr 2024

5 min read
This year’s SXSW saw different digital tribes converging
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024