Categories Marketing Agencies Creative Media Sustainability Technology

Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

Apple Vision Pro

25 Apr 2024

4 min read
The Apple Vision Pro is down but not out, experts say
Apple
Model wears Dr Martens in Made Strong campaign
Premium Item

25 Apr 2024

6 min read
How can Dr Martens find its feet again?
Dr Martens
Photo by Chuttersnap on Unsplash

25 Apr 2024

4 min read
Marketing Crash Investigation: why electric cars have veered off the road
Opinion
Inflation and Commerce Marketing Report 2024: How to Reduce Costs and Drive Profitability

25 Apr 2024

3 min read

Sponsored

How to harness ‘commerce intelligence’ to fuel sustainable digital advertising growth
Promoted
Daniel Craig
Premium Item

25 Apr 2024

15 min read
Should ads follow trends and tropes, or is it simply lazy creative?
Agency Advice
Rory Sutherland at The Drum Labs

25 Apr 2024

3 min read
Marketing as R&D: Rory Sutherland’s persuasive arguments on the unseen value of marketin...
customer experience
Nike HQ
Premium Item

24 Apr 2024

4 min read
Nike layoffs are the result of a brand strategy gone awry, experts say
Nike
Burger King and Andrex ads together in unison

24 Apr 2024

7 min read
Gag reflex: why gross humor in ads can often leave a bad smell
Opinion
Tesla signage on the outside of a factory
Premium Item

24 Apr 2024

6 min read
Major layoffs, Cybertruck recall & slumping revenue paint a picture of Tesla in turmoil
Tesla

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024