Categories Marketing Agencies Creative Media Sustainability Technology

Ad spend

Global ad spend has continued to rise over the past decade, coinciding with the growth of digital marketing and the digital advertising market.

From the IPA’s Bellwether to the IAB’s internet advertising revenue reports to WPP’s quarterly financials, we take a look at ad spend trends by global brands and industries.

DJ at a Rockstar Energy Drink event
Premium Item

17 Apr 2024

6 min read
Why events marketing spend is booming when other channels are sluggish
Experiential Marketing
Cartoon showing social media reactions falling into a giant trash pile

08 Apr 2024

4 min read
The unseen cost: How brands are mismanaging millions in content
Open Mic
Man looking at Forbes.com

04 Apr 2024

8 min read
Forbes accused of selling MFA media to brands under guise of legitimate ad space
forbes
Man wearing Donald Trump rubber Halloween-style mask

25 Mar 2024

6 min read
Truth Social stock success hinges on Trump’s cult of personality – not real business v...
Social Media
NYSE building

22 Mar 2024

7 min read
Reddit’s 48% spike in NYSE trading debut hints at a strong future
reddit
Spam popups

11 Mar 2024

8 min read
New report detects widespread adtech failures as ads from top brands persist on MFA sites
Adtech
Vice building with cracking glass image overlain

26 Feb 2024

10 min read
Vice.com shutters & BuzzFeed sells Complex – what explains the death of millennial media...
media
Apple stock price on mobile phone screen

02 Feb 2024

13 min read
Meta, Google, Apple, Microsoft & Amazon’s strong quarterly results signal advertising bo...
Tech
Netlfix building

23 Jan 2024

5 min read
Netflix revenue and subscription gains outpace expectations in Q4 results
netflix

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