Categories Marketing Agencies Creative Media Sustainability Technology

Build A Brand

From branding essentials to insights into the latest marketing trends, our Build a Brand series will empower you and your team with in-depth guidance that you can use immediately.

This series is available exclusively to subscribers of The Drum Plus.

People sat on the floor listening to a woman talking at the front
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09 Jan 2024

7 min read
Lessons on building a brand community from Yeti, Peloton, Spotify and more
Build A Brand
Robots, Gen Z and a money tree
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05 Jan 2024

6 min read
Top marketing trends for 2024: value propositions, loyalty and challenger brands
Build A Brand
Lilac purple Stanley Quencher water cup
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20 Dec 2023

10 min read
How Stanley used influencers to become the ultimate UK water cup status symbol
Build A Brand
Pink popercorn x Barbie bus
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11 Dec 2023

4 min read
Tips for brand collabs in 2024 from The New York Times’ head of partnerships
Build A Brand
Girls listening to a portable CD player at a Müller Corner Originals pop up
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30 Nov 2023

5 min read
Which brands are getting the 90s trend right?
Build A Brand
Reddit logo on pink backdrop
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21 Nov 2023

5 min read
How to cultivate community on Reddit
reddit
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17 Nov 2023

5 min read
How to pitch branded entertainment: lessons from Channel 4
Channel 4
Lego experiential event Inspiration Wonderland
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13 Nov 2023

5 min read
Lessons from Lego on how to build an experiential campaign
lego
How to create the best brand codes

03 Nov 2023

5 min read
What designers want from brand guidelines
Build A Brand

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024