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Build A Brand

From branding essentials to insights into the latest marketing trends, our Build a Brand series will empower you and your team with in-depth guidance that you can use immediately.

This series is available exclusively to subscribers of The Drum Plus.

Garnier hands out products at a festival
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New

5 min read
Putting on an event? Here’s how to show your CEO it was worth the investment
Build A Brand
Hosts of Waitrose podcast Dish
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16 Apr 2024

5 min read
5 of the best branded podcasts of all time and why they work
podcast
Kith loyalty cards
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03 Apr 2024

5 min read
What can brands learn from Kith’s ‘thoughtful’ loyalty program?
customer loyalty
Man in front of a camera recording a video
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27 Mar 2024

5 min read
Why you should partner with micro-influencers to reach niche audiences
Influencer marketing
Three examples of TikTok Shop
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15 Feb 2024

5 min read
TikTok Shop ‘hard to crack’ but does boost revenue, say CMOs. Read their top tips
Build A Brand
Wild deodorant products on a bed of roses
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08 Feb 2024

5 min read
How to build a sustainable brand: lessons from Wild Deodorant’s marketing boss
FMCG
Someone taking a picture of food
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01 Feb 2024

5 min read
What you need to know about the latest influencer marketing legislation
Build A Brand
Do's and don'ts of brand leaders on LinkedIn
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19 Jan 2024

6 min read
What your brand boss should and should not do on LinkedIn
Build A Brand
Recycling bin
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15 Jan 2024

5 min read
Out with the old, in with the old: how to reuse campaign assets effectively
Build A Brand

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024