Categories Marketing Agencies Creative Media Sustainability Technology

Data & Privacy

Data and privacy has become a controversial topic, with brands adopting more strict measures in order to adhere to the regulations around customer data and privacy.

We take a closer look at the legislation surrounding user data and how it has had an impact on some of the world's most reputable brands.

digital padlocks

New

7 min read
Will OpenAI and other LLM developers be able to weather the winds of privacy regulation?
Artificial Intelligence
Google’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment

New

6 min read

Sponsored

11 things we heard at Google’s Measurement & Effectiveness Summit
Promoted
TikTok app on phone in chains and lock

24 Apr 2024

8 min read
Yes, Biden signed the bill, but securing a viable buyer will be a #TikTokChallenge
TikTok
TikTok

24 Apr 2024

6 min read
The Drum’s Daily Briefing: TikTok US ban greenlit, Gucci falters, Spotify profit boost
Daily briefing
Image of woman's face embedded in data

08 Apr 2024

9 min read
Proposed US federal privacy bill, which would limit ad targeting, ‘has legs’
Data & Privacy
NHS app

08 Apr 2024

4 min read
The Drum’s Daily Briefing: Vilnius and villains, NHS and big data and Maryland v big tec...
Daily briefing
Parliament has a big decision to make on online safety

04 Apr 2024

4 min read
Everything you need to know about the Online Safety Act
Opinion
Smartly’s Kristin MacGregor (KMac) talks privacy, multi-touchpoint and real-time measurement

04 Apr 2024

7 min read

Sponsored

Privacy, platforms & power shifts: 3 trends reshaping marketing and measurement
Promoted
Kith loyalty cards
Premium Item

03 Apr 2024

5 min read
What can brands learn from Kith’s ‘thoughtful’ loyalty program?
customer loyalty

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