Categories Marketing Agencies Creative Media Sustainability Technology

Influencer marketing

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services.

From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.

A series of levers with blue knobs on an old piece of machinery

5 days ago

5 min read
How to take advantage of the LinkedIn algorithm change with your B2B posts
The Drum Network
Miss AI

25 Apr 2024

4 min read
Miss AI shows just how far influencer marketing can miss the mark
Opinion
A screenshot from the Gap x Jungle advert featuring Tyla shows two dancers looking at each other

18 Apr 2024

4 min read
People are bored of social media ads, so let’s get creative
The Drum Network
Krystal Hauserman

12 Apr 2024

4 min read
Krystal Hauserman on marketing in the modern age: ‘Be a student for life’
Possible Miami
Pepsi Khaby Lame

04 Apr 2024

6 min read
Influencers are now asking to be in our brand ad. And we should listen
Opinion
Figurines in a shop window covered with discount stickers in different colours

03 Apr 2024

5 min read
Livestream shopping is huge in APAC, but is it ready to take the world by storm?
live streaming
A group of women and Avon's new logo on top

03 Apr 2024

7 min read
How Avon’s new CMO plans to modernize the 137-year-old beauty brand
avon
The TikTok logo, lit by a ring light

02 Apr 2024

10 min read
A premature post-mortem: Ad execs on TikTok’s legacy so far
TikTok
Man in front of a camera recording a video
Premium Item

27 Mar 2024

5 min read
Why you should partner with micro-influencers to reach niche audiences
Influencer marketing

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