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Martech

Martech, or Marketing Technology, assists brands in achieving their marketing goals or objectives. As the range of available Martech tools and software continues to increase, brands are finding new ways to innovate their marketing operations to find a competitive advantage.

StackAdapt's CEO, Vitaly Pecherskiy and The Drum's senior editor for branded content, Jenni Baker talking on a panel

New

5 min read

Sponsored

How to embrace AI-powered programmatic: ‘Step away from the hype’
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A road sign hinting that retirement is ahead

25 Apr 2024

3 min read
​Survival of the cheapest: The real reason there’s so few 50-somethings in advertising
Opinion
An end-to-end solution the answer to meet the demands of the fast moving DOOH marketplace.

26 Mar 2024

6 min read

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Joining the dots in DOOH
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Gary Vaynerchuk

07 Mar 2024

3 min read
Gary Vaynerchuk to headline The Drum Live US in New York this May
Adtech
The Drum x Vistar Media's 'APAC Marketer’s Guide to Programmatic DOOH'

27 Feb 2024

6 min read

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Elevate your brand with data-driven digital OOH advertising in APAC
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9 tips to help marketers to prepare for a new data & privacy landscape in 2024

26 Jan 2024

12 min read

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Data Privacy Day 2024: Google’s checklist for CMOs
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AI, coupled with expert human minds, propels innovation in adtech

11 Jan 2024

4 min read

Sponsored

Redefining frontiers: the intersection of AI and progressive product development in adtech
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predictions

14 Dec 2023

3 min read
Predictions in practice: how can marketers do marketing better in 2024?
predictions
Marigold’s ‘5 steps for selecting the right email marketing platform for media & publishing’ guide

28 Nov 2023

4 min read

Sponsored

‘If it’s not relevant, it won’t resonate’ – 5 steps for relationship martech success...
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024