Categories Marketing Agencies Creative Media Sustainability Technology

Media Measurement

Linear TV lives and dies on ratings and panel feedback. This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each channel provides. As transparency and reporting increases, we’ll see more confidence (and spend) in addressable solutions and the CTV ecosystem.

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Putting on an event? Here’s how to show your CEO it was worth the investment
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Google’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment

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11 things we heard at Google’s Measurement & Effectiveness Summit
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Households valued by salary of head

2 days ago

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Planners need to stop misdefining working-class with ‘archaic’ socioeconomic grading
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Thomas Heatherwick talking at Creative Futures

25 Apr 2024

4 min read
Will Labour’s gravy train get the UK back to Cool Britannia?
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Work team sat around table on laptops

12 Apr 2024

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Your agency’s profitability hinges on one important metric
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Smartly’s Kristin MacGregor (KMac) talks privacy, multi-touchpoint and real-time measurement

04 Apr 2024

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Privacy, platforms & power shifts: 3 trends reshaping marketing and measurement
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Omnichannel wheel

13 Mar 2024

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How mobile data drives omnichannel success
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The Drum has partnered with Google to bring you ‘Ready. Set. Grow.

26 Feb 2024

8 min read

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The marketer’s moment: an essential guide to advertising measurement in 2024
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Ed Sellier, Dunnhumby

19 Feb 2024

3 min read
Measuring effectiveness, retail media, AI and first-party data will dominate 2024
predictions 2024

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024