Categories Marketing Agencies Creative Media Sustainability Technology

Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

Readers Digest

New

3 min read
Reader's Digest closure a reminder that even giants can fall in media
Opinion
A glowing technological heart

2 days ago

8 min read
Listen to your heart, not healthtech, if you want to live longer
Opinion
The latest cartoon from Andrew Tindall and Dhananjay Khanna

25 Apr 2024

11 min read
The best and wurst of pre-testing: why marketers need to visit my sausage factory
Opinion
possible miami 2024

17 Apr 2024

8 min read
Overheard at Possible Miami 2024: ‘We’re obsessed with tomorrow while neglecting today...
Possible Miami
Samsung Galaxy S23

15 Apr 2024

4 min read
The Drum’s Daily Briefing: Samsung steals smartphone top spot and OpenAI opens in Asia
Daily briefing
Sag-aftra

12 Apr 2024

3 min read
Sag-Aftra & major record labels reach tentative deal for AI protections in sound recording...
Artificial Intelligence
Parliament has a big decision to make on online safety

04 Apr 2024

4 min read
Everything you need to know about the Online Safety Act
Opinion
Man looking at Forbes.com

04 Apr 2024

8 min read
Forbes accused of selling MFA media to brands under guise of legitimate ad space
forbes
An elfish cosplayer for EE Treasure Hunt

03 Apr 2024

5 min read
A city-sized mixed reality treasure hunt was impossible. Until we did it
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024